Tradier Brokerage
Overview
At Tradier — a cloud-based brokerage and fintech platform powering trading experiences across web and mobile — I lead design work that spans core product UX, onboarding education, and creative systems supporting growth and engagement. My role blends product strategy with execution, partnering closely with engineering, compliance, product, and marketing to elevate user trust, clarity, and delight in a highly regulated financial context.
My Role
I’m honored to lead initiatives that bring user-centered design to life at Tradier. Key contributions include:
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Mobile App Redesign — Led a full ground-up overhaul of the Tradier mobile experience, translating complex trading tools into intuitive, responsive flows that adapt elegantly across screens and contexts.
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Onboarding & Education Ecosystem — Built a robust onboarding journey and knowledge base from scratch, complete with searchable help articles, in-app guided tours, and explainer content that reduces friction and support tickets while improving confidence.
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Cross-Platform UX Improvements — Unified UX patterns across web, mobile, and internal workflows to strengthen consistency and reduce cognitive load for users moving between platforms.
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Marketing & Creative Leadership — Contributed to cross-channel campaigns (social, email, event collateral), concepting, and visual QA to maintain brand quality and strategic alignment across growth channels.
In this role, I don’t just design screens — I partner strategically to shape experiences that support complex decision-making and build trust in a fast-moving financial product.
