This was such a fun and unique project to be a part of! Keller Williams brought together a global team of designers to create a diverse library of custom marketing templates for their 160,000+ real estate agents.

From establishing a new visual identity to shaping digital experiences, marketing campaigns, educational resources, and live events, my time at Simpler Trading gave me the opportunity to help build a brand from the ground up. What started as individual design projects grew into an entire creative ecosystem—one that required equal parts strategy, collaboration, and hands-on creativity.

This body of work represents the full arc of product design—from deep discovery to high-fidelity delivery. Grounded in user-centered principles, I led UX research, defined strategic insights, and translated them into intuitive, beautiful digital experiences.

A full rebrand and website redesign for a relationship-driven microschool. With minimal direction, I reimagined the brand from the ground up—voice, visuals, structure, and story.

SEP produces some of the most respected guidebooks in the climbing community—and they needed design that matched that credibility. I worked closely with their team to craft layouts that are not only visually compelling, but highly functional.

From websites and ecommerce to conferences and educational materials, this work represents a decade of helping Hill Country Dyslexia Services grow its reach and impact through thoughtful design, clear communication, and consistent brand experiences.

The goal was to create a brand and website that felt intentional and quietly confident—with just enough edge to spark reflection. From design to messaging, every detail was crafted to support her voice and vision.