COURAGEOUS LEADERSHIP
Built a calm, confident brand and website for a seasoned leadership coach—pairing thoughtful design with ongoing blog strategy, content management, and SEO to create a platform that grows with her and deepens connection with her audience.

Dr. Cindy Petersen is a seasoned leadership coach and consultant who guides executives, educators, and change-makers through meaningful transformation—both personal and professional.
She needed a digital presence that reflected the qualities of her work: thoughtful, spacious, and grounded in clarity. Together, we shaped a cohesive brand identity and visual language, designed a custom website with clear structure, and refined messaging for her services and bio. We also built and launched her blog, complete with content strategy, SEO optimization, and ongoing image creation and formatting. I've also created the brand for her social presence as well.
The blog quickly became a cornerstone of her digital presence, offering long-form reflections that deepen trust and keep her connected with her audience. What began as a launch has since grown into a living platform—one that continues to evolve alongside the leader behind it.



