At Tradier, I lead initiatives that blend user-centered design, strategic thinking, and brand stewardship across high-trust fintech products. My work spans mobile app redesigns, platform overhauls, onboarding ecosystems, and marketing campaigns—all executed with a meticulous eye for detail, regulatory compliance, and intuitive user experience. I partner closely with engineering, product, compliance, and marketing teams to deliver solutions that drive adoption, engagement, and trust.

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Key contributions so far:

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• Mobile App Redesign: Led full ground-up redesign of Tradier’s mobile app, creating an intuitive, responsive experience informed by client, stakeholder, and internal team feedback. Delivered fully interactive prototypes and presented design decisions to leadership under tight timelines.
   

• Knowledge Base & Onboarding: Built robust onboarding and education ecosystem from scratch—including searchable knowledge base, explainer videos, in-app guided tours, and walkthroughs for complex tools—improving product confidence and reducing support tickets.
   

• Creative & Marketing Leadership: Planning and execution cross-channel campaigns (social, email, trade shows, product launches).  I also support creative team with copywriting, concepting, visual QA, and brand consistency.