This was one of those rare projects that checked every creative box—collaboration, strategy, freedom, and impact. Keller Williams assembled a dream team of designers from around the globe to build out a robust, brand-aligned template library for their 160,000+ real estate agents worldwide. I was thrilled to be part of that team.

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Working closely with their Creative Director, I helped shape a cohesive yet versatile design system—one that balanced the polish of a global brand with the personality of each individual agent. The ask wasn’t just to design pretty things; it was to design possibility. Keller Williams encouraged us to explore a wide spectrum of aesthetics and tones, intentionally building diversity into the DNA of the templates. The idea was simple but powerful: give agents tools that feel like them.

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My contributions spanned a range of editable marketing assets, including:

 

• Social media ad templates

• Print flyers

• Business cards

• Announcement postcards

• Event promos and more

 

Every piece was created with ease-of-use and real-world application in mind—templates that could be customized in minutes but still look polished, professional, and on-brand. The end result was a dynamic suite of materials that empowered agents across markets, languages, and styles to show up with confidence, consistency, and creative freedom. Here are a few selections I created: