Overview

Simpler Trading was more than a job for me. It was nearly eight years of creative problem-solving, collaboration, growth, and some of the most rewarding work of my career. I joined the company as a Senior Graphic Designer and eventually grew into the role of Art Director, helping shape the creative direction of a rapidly growing financial education brand.

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One of my first major undertakings was redesigning the company's visual identity and website. From there, my responsibilities continued to expand alongside the business. I became deeply involved in nearly every aspect of the customer experience, from branding and marketing campaigns to educational products, membership platforms, live events, and internal creative operations.

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What made this experience especially meaningful was the opportunity to build something over time. I wasn't simply creating individual designs. I was helping establish the visual language, systems, and creative processes that allowed the brand to grow while maintaining its identity.

 

My Role

As Art Director, I led creative initiatives from initial concept through final execution, balancing high-level creative strategy with the hands-on design work I've always loved. I worked across departments to translate business goals into thoughtful, engaging visual experiences while helping maintain consistency throughout an ever-expanding ecosystem of products and communications.

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My responsibilities went well beyond traditional graphic design. I directed multi-channel campaigns, helped manage creative operations, mentored designers, coordinated with outside creative partners, and served as a bridge between departments to keep projects aligned with the brand and broader business objectives.

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My work touched nearly every corner of the company, including:

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• Brand Identity & Creative Direction: Rebranding, visual standards, brand stewardship, and creative strategy

• Web & Digital Experience: Website design, member dashboards, digital products, and customer-facing interfaces

• Marketing & Advertising: Integrated campaigns, paid advertising, social media, promotional assets, and landing pages

• Email & Customer Experience: Onboarding sequences, newsletters, customer communications, and retention campaigns

• Editorial & Educational Design: eBooks, trading guides, presentations, and complex financial content

• Events & Experiential Design: Conferences, mentorship events, VIP experiences, and supporting collateral

• Creative Leadership & Operations: Mentoring designers, managing workflows, reviewing creative, and collaborating across departments

 

It was the kind of role that required me to see both the big picture and the smallest details—and I genuinely enjoyed both.​